Penguin Group Merchandise Packaging Design

Packaging

At left is my design and branding for the Penguin Original 6 package, a container for a set of six books to be given away as exclusive promotional gifts for VIP accounts. The mug at right is available for mass market sale, and I designed the visuals and penned the copy:


A Penguin Mug of
morning coffee
afternoon tea
hot chocolate
warm cider
& a good read
A Classic combination